“I was born in Mendocino, California, so cannabis has always been a part of my DNA.” Name: Elizabeth Rice | Executive MBA | Certified Ganjier Location: California Ganjier Class: 2021…
Category:
Cannabis Sommelier
Ganjier Student Spotlight – The C-Suite:
Why These Cannabis Business Leaders are Becoming Ganjiers
written by Amanda Reiman
Navigating the cannabis business landscape in a regulated market is difficult. It takes not only a keen business sense, but a deep understanding of the cannabis plant. Many business savvy people think their background in other highly regulated industries is enough to bring success in cannabis. But the truth is, plant knowledge is also required.