In an industry defined by rapid evolution and innovation, top worldwide pre-roll brand Jeeter leads through its products and its people.
Known for its commitment to excellence, culture, and community, Jeeter has embraced the Ganjier Product Specialist (GPS) Program as a strategic tool for empowering employees, deepening product expertise, and amplifying brand storytelling.
Designed to provide advanced knowledge of every cannabis product category on the market today, GPS provides a proven framework for quality assessment and a detailed understanding of how to properly consume those products for maximum effectiveness and enjoyment.
For Emily Nguyen, Product Content Development Specialist at Jeeter based in Toronto, the GPS journey began in October 2024 as a joint initiative between her and the company. With a passion for cannabis education and product development, Emily was drawn to the GPS program as a means to enhance her ability to support internal teams and communicate products with clarity and accuracy.
“I expected a structured, in-depth curriculum—and the program absolutely delivered,” said Emily. “It blended scientific accuracy with real-world application, and the instruction quality was exceptional. The relevance to my role helped me immediately apply what I learned.”
Emily has seen a ripple effect across Jeeter since she completed the program. With her strengthened ability to distill complex cannabis information into engaging, digestible formats, she has been able to transform internal training and product storytelling as a direct result of what she learned in GPS. “It reinforced my belief that cannabis is both an art and a science. and it should be approached with the same level of creativity, precision, and respect as any other craft,” she said.
Back stateside in Arizona, Brittnie Trotter brought her own inspiring motivation to the GPS program. After suffering a spinal injury at 17 and turning to plant medicine for healing, Brittnie has since built a 15+ year career in the cannabis industry.
Brittnie approached the GPS program with curiosity but little expectation, having completed numerous cannabis trainings from a multitude of companies over the years. “Most courses only scratch the surface,” said Brittnie. “But with GPS I found new ways to explain the science behind the plant in ways that resonate, and that has been incredibly valuable.” She completed the GPS program in November 2024.
Her key GPS takeaways includes cultivation insights, such as the impact of soil and environment on plant health, and practical product knowledge. She also called out the module on consumption methods, including pre-rolls, as being particularly useful and relevant to her everyday work. “Learning how a joint delivers a better terpene experience by combining combustion and vaporization was a game-changer,” said Brittnie. “It’s a spectacular selling point that helps connect people to the plant in a more meaningful way.”
The GPS program not only enhanced Brittnie’s product knowledge, it also refined how she communicates that knowledge to others. “Since the training, I’ve discovered so many new ways to talk about the plant to all types of people,” she said. “It’s elevated the way I connect with consumers, coworkers, and the community.”
Both Emily and Brittnie stressed how Jeeter’s decision to support their GPS training spoke to the company’s larger mission: to foster a culture of excellence rooted in education that ultimately has created more confident field teams, stronger internal alignment, better product messaging, and deeper connections through cannabis.
“To those considering the GPS Program: do it,” said Brittnie. “Just like the plant needs water to grow, we all need to water ourselves with knowledge. This isn’t just a class, it’s an investment in your future.”
Emily also believes that the GPS program is essential to take your cannabis team to the next level. “If you’re serious about deepening your cannabis knowledge and making a meaningful impact, the GPS program is a must. It helps you become a better communicator, a stronger leader, and a more informed advocate for the plant and the people.”
To learn more about how the Ganjier Product Specialist program can elevate and empower your team like it has done for Jeeter, click here—or schedule some time to speak with us about the business rates we have available to meet your unique training and development needs through the GPS program.
