Elevating Sales & Service: Why Kiva Chose the Ganjier Product Specialist Training

Building a leading cannabis distribution company is a unique challenge, especially in a market as complex as California. Part of that challenge is helping your partners understand that you are trustworthy, credible and knowledgeable in all aspects of the business.

This is what led Kiva Sales & Service to bring Ganjier Product Specialist into the organization, so they could train key members of their team in the skills and expertise that their clients rely on. 

Here’s a short Q&A with Chris Fesperman, Director of Product and Education, Kiva Sales & Service, about why they made this move, what they are building at KSS, and why investing in their people is so important.

Who is Kiva Sales & Service?

KSS is a wholesale cannabis distributor based out of Los Angeles and Oakland, CA, covering all of California for sales and distribution. Our core values are passion, integrity, craftsmanship, and innovation.

We are the #1 distributor in California, with deliveries to 1,079 dispensaries in California in 2024 year-to-date. As of today, 33 of California’s best brands are contracted with Kiva Sales & Service.

Kiva Sales & Service is more than just a distributor, though—we are an innovation incubator, which means we work closely with our partners to set elevated standards for the cannabis industry and give new and existing businesses a sustainable path to success.

Why has Kiva Sales & Service (KSS) chosen to get Ganjier Product Specialist Training for its employees? 

Kiva Sales & Service is committed to providing the highest level of expertise and service in the cannabis sales and distribution industry. The Ganjier Product Specialist program offers unparalleled training for our sales team that combines in-depth product knowledge with advanced service techniques. This investment in our team’s development underscores KSS’ dedication to quality and excellence—we can’t wait to get started.”

Who is taking Ganjier Product Specialist program training at KSS and why were they chosen?

The KSS Sales Team—Regional Sales Managers, Key Account Managers, Territory Managers, Inside Sales Representatives—are all taking GPS training..

KSS is a full-service sales and distribution model, and our sales team utilizes consultative fact-based selling to build long-term relationships that benefit customers. Ganjier programs, including GPS, go beyond quantitative facts to teach the importance of active listening and assessment that establishes strong trust-based relationships. With GPS knowledge, our sales teams can create a powerful approach that addresses customer needs while providing solid evidence to support their recommendations.

Kiva Sales & Service is one of the leading cannabis brands that have already adopted and integrated the Ganjier Product Specialist into their business expansion strategy.

To learn more about how this program can elevate and empower your team, click here. Or feel free to schedule some time to speak with us about your unique training and development needs.

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